Development, Exaud Insights
Why Should You Invest In Healthcare Apps?
Healthcare app development has become increasingly popular in 2020 for obvious reasons: not only are we looking for solutions that help us cope and stay safe during the pandemic, which translates in applications that allow individuals and healthcare professionals to deal with the Covid-19 infection, as well as ones that are focused in providing convenient resources on health tracking, scans and diagnoses, appointments and much more to avoid visits to healthcare facilities while tracking our health conditions.
So why is now a good time to consider investing in healthcare app development?
For starters, there’s plenty of space to improve and innovate.
Most healthcare apps have a very low rate of downloads – there are more than 400,000 healthcare apps available in stores and most of them have less than 10,000 downloads.
The reason? Most apps don’t meet patients’ needs and expectations. When it comes to convenience, not every app features the most requested and convenient functionalities. For example, only a small percentage (11%) of hospital apps give the ability to schedule and cancels appointments, access medical records and request prescriptions which are the exact type of functionalities patients’ are looking for in this kind of app. Besides, healthcare apps must be ready to serve all types of consumers, therefore it is absolutely necessary and crucial to consider an user friendly design that doesn’t scare away the consumer.
In short, it’s a perfect storm for improvement and innovation. Healthcare apps require unique functionalities and fairly easy access and use by end-users. Promising healthcare app projects and even a few success cases and experiences can surely become a launching pad for more opportunities and clients. And of course, there’s little competition (for now).
Let’s not forget that healthcare apps aren’t exclusive for patients – they’re precious tools for healthcare providers as well.
Healthcare apps will allow healthcare professionals to serve patients on a more personal level, with monitoring tools and privileging effective and straightforward communication. It collects data that can be further used for clinical and statistical purposes, foresee specific diagnostics and speed up interventions, as well as handle post-interventions recoveries and processes more effectively.
During a time where paying a visit to the hospital or clinic isn’t the most inviting and comfortable thing to do due to the risks it implies, telehealth and app tools work as a perfect bridge between patient and physician and it has been proven to be effective.
Other benefits feature in the end-user perspective, a growing patient community that enhances an healthy lifestyle, as well as the possibility to connect with other people that have been diagnosed with the same or similar condition(s), creating a comforting environment and promoting engagement, so when it comes to developing, it’s also a good idea to consider community tools that allow interaction between users.
Working on healthcare apps will push developers to outdo themselves creating outstanding digital experiences and study the possibilities of integrating wearable technology which can be easily fused to provide an even better usage. Wearable devices also collect critical data quickly and breezily, such as heart rate, blood sugar, sleep patterns and much more, which will allow both patients and physicians to have more control over their conditions without submitting them to constant physical exams.
In conclusion, healthcare applications are not only a quite safe and challenging option for software development companies, with promising projects, but extremely rewarding. By working on this field, companies will be able to impact the lives of many patients and medical professionals during a moment where technology plays an important role in societal well being.
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