How to Keep Your Software Development Company Relevant During the Covid-19 Crisis
Nobody was expecting a pandemic. Because it was a scenario most of us would only contemplate after watching a dramatic movie, businesses weren’t ready to be shaken by such a huge economical impact, neither knew how to stop such a negative situation to impact their sales and ongoing partnerships.
Still, there are ways to fight off the Covid-19 impact and keep your company relevant during a time where everyone has their mind on something else or it’s just too worried to shake hands and close new deals.
Here’s what you can do:
Be there for everyone
Economically speaking, this is one of the roughest times we’ve been through, and most business people are afraid of going through with new ideas and projects because everything seems so uncertain. Getting in touch with your partners and potential leads is important, even when you’re not doing it for the sake of closing deals, but to share a message of support and let them know that despite the current situation you’re open to discuss anything they might have up their sleeve, either it’s finishing a work in progress or start a new journey.
Still, when the storm calms down and the situation starts favoring partnerships once again, chances are they might recall your efforts to keep in touch with them and your community.
Adapt Your Solutions
Make yourself available to provide free consultations wether it’s about starting a new project or just help them organize and prepare their team for difficult work changes in their workplace and routine.
In our case, we offered free consultations to help our partners and clients figure out the best solutions to keep their team productive while working remotely, or take a look at projects and ideas they’re keeping in the pipeline.
See Who Might Need Your Help The Most
Industries like healthcare and education are creating additional resources, IT included.
Do your research, take advantage of intent marketing and other tools, as well as adapting your offer and communication to reach out to these sectors.
A New Way To Do Business
Meeting clients in person, sales travels and events have been compromised by the new virus, yet the show must go on.
Make yourself and your team available to meet up with partners, potential leads and clients, with the right tools. A Skype or Hangouts call might not be as personal as visiting a headquarters, but you’ll be able to do a better job than just confine all your communications to written emails and messages.
Don’t forget your team
In order to keep your company relevant during a time like this, keeping your team comfortable and motivated is key. We’ve been through a very disruptive process in the last weeks, so letting them know they’re an essential part of your entity as a company will keep them excited to help with every incoming challenge. Everyone loves to feel helpful, especially during a crisis!
Stay relevant after the storm
This too shall pass, but not your good work. It’s important to keep up with the network you established during this time. Keep your communication sharp and don’t let the connections you’ve built cool down.
How is your company dealing with the Covid-19 crisis?
As seen featured in Best USA App Development Companies.
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